Using Salesforce commerce SEO may help you rank high in search engine results pages (SERPs), leading to more exposure and user clicks. The rich architecture of SFCC also makes it simple for companies to optimise their websites.
If someone looks for "buy whey protein powder," for example, you may develop a custom 404 page that lists comparable items or redirects to your product category.
1. Improve your URLs
Salesforce Commerce Cloud supplies a framework for organisations to generate high-performance SEO services that boost organic traffic, improve sales and conversions, and increase gross merchandise value. The software also assists companies in creating a user-friendly storefront for both customers and search engines.
SFCC enables companies to optimise their URLs by offering them with memorable and distinctive names. Furthermore, the programme assists organisations in creating unique permalinks and notifies them to any duplicate URL routes.
SFCC also supports schema markups, which help se's in comprehending this content of a page.
2. Improve your content
Commerce on Salesforce SEO (generally known as SFCC) is an online store marketing approach that assists companies in increasing organic search traffic with their websites by generating new clicks. As time passes, this results in more conversions and a larger ROI.
SFCC offers a broad variety of content optimisation choices for ecommerce marketers and merchandisers' product, brand, and category sites. This contains built-in tools for setting and maintaining meta tag rules for homepages, products, categories, folders, and content assets. In addition, it encourages the usage of user-generated content (UGC) such as for example reviews to improve organic internet search engine positions.
3. Improve your product pages
Salesforce Commerce Cloud (formerly Demandware) is one of the most effective ecommerce solutions for retailers. It offers an even of customisation for huge organisations that other CMS systems, like as Magento and Shopify, usually do not.
It also enables you to divide your XML sitemap files by product, brand, or category. This enables Google to focus on indexing your website's most essential pages.
If a page is no longer available, you should 301 redirect it to a comparable product, parent brand, or category. Customers will not be sent to a 404 error page due to this.
4. Enhance your brand pages
Commerce on Salesforce SEO allows marketers and merchandisers to use the material they post on brand, category, and product sites for his or her items. This material may aid in the improvement of organic serp's as well as the generation of fresh clicks from interested clients.
For example, assuming you have a large number of goods which are regularly discontinued and do not want to offer a generic 404 page, you may redirect such sites to comparable products, parent brands, or categories (this takes development). In this manner, the page content stays relevant for users.
5. Improve your category pages
Salesforce Commerce Cloud (or SFCC, since it is normally called among long-term e-commerce specialists) allows businesses to create high-performance SEO services that boost organic traffic, sales, and GMV. In addition, it assists them in creating a rich site layout that's simple to browse for both users and search engines.
Duplicate content concerns on category pages are normal among enterprise merchants offering vast product catalogues. This is particularly true for items that have many versions, such as light bulbs. To address this, canonical URLs to the main product page should be implemented.
6. Make your product description pages more desirable.
Salesforce commerce (previously Demandware) is probably the market's most powerful ecommerce solutions. This can be a popular platform for major retail firms, and it offers excellent merchandising features. In addition, it aids firms in streamlining their analytics and reporting processes.
It is important that you hire a skilled Salesforce commerce SEO specialist to assist you in optimising your website. They are able to ensure you're following appropriate SEO guidelines for the company and help you in achieving top rankings.
Salesforce commerce offers merchants an easy-to-use solution for developing high-performance SEO services that enhance organic traffic, increase sales and CTR, and increase gross merchandise value.
8. Improve your meta data
Salesforce Commerce Cloud (SFCC) can be an eCommerce platform that helps big and medium-sized enterprises simplify their analytics. It aids in the generation of new clicks for your organisation by positioning it near the top of search engines.
The homepage meta description is really a 160-character summary of what customers will discover on your website, and it's critical in getting them to click on your link.
A crowded main page is really a no-no when it comes to SEO. Instead, consider emphasising your unique selling proposition & most crucial items.
9. Improve your social media presence
Salesforce Commerce Cloud (or SFCC, as long-term ecommerce specialists make reference to it) is one of the most effective ecommerce systems available. It is the retail platform of choice for major retailers, and it is recognised for its capacity to enable hyper-personalization, omnichannel strategy, complicated data management, plus much more.
SFCC SEO tools assist merchants in developing high-performance SEO service programmes that increase organic traffic, sales, and GMV. In addition they allow them to construct rich site design that is simple to browse for both customers and se's.
10. Improve your reviews
The Salesforce Commerce Cloud (previously Demandware) infrastructure is sophisticated, with a huge ecosystem that SEO teams must traverse to be able to function well. I could assist SEO teams in navigating this difficult terrain and identifying search growth prospects. I want to help your SFCC SEO requirements, from keyword data to website relevance, so that you can accomplish the income gain your team deserves! Begin with a free SFCC audit. More information may be found by clicking here.
After adding FAQs with their product pages, Roller Skate Nation observed a growth in organic search revenue.